2026-5-20
At the 139th Canton Fair, one trend became especially clear: buyers are paying much more attention to comfort.
Compared with previous years, basic EVA injection products made with ordinary materials and focused mainly on low prices were no longer the main focus across the market. Instead, products offering better wearing experience, improved materials, and stronger functionality attracted far more attention from buyers.
Of course, this does not mean basic products are disappearing. Brands like continue to keep simple comfort footwear highly competitive through better materials, cushioning, and overall product quality.
At TIME’s booth, some of the most popular products featured:
dual-density EVA mold soles
PU comfort soles
cushion EVA footbeds
arch support structures
anti-slip outsole designs
Many buyers spent more time discussing cushioning, rebound, outsole grip, durability, and long-term comfort rather than simply comparing prices.
This direction can also be seen across the global footwear market. Brands like and have long focused on cushioned footbeds and relaxed wearing experiences, while continues pushing comfort-driven footwear further into the mainstream market. Meanwhile, has also expanded its focus on everyday comfort and recovery-inspired footwear concepts.
At TIME, comfort is becoming an increasingly important part of product development. Even in EVA injection products, we are paying much more attention to mold engineering, material selection, outsole grip, rebound performance, and overall wearing comfort.
This year, our newly developed comfort-focused slides and sandals received especially strong feedback from buyers looking for products with better quality, stronger design identity, and long-term market value.
The market keeps changing, but one thing is becoming increasingly clear:
Comfort is no longer a bonus feature.
It is becoming one of the key reasons why consumers choose a product.
TIME will continue developing slides and sandals that combine comfort, durability, design, and market-ready innovation.
